One of Morgan County’s own publishes a book

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James Halloran

James Halloran

By Tia Lynn Lecorchick STAFF WRITER

Jim Halloran, a writer, entrepreneur, and business professor at Wesleyan College in Macon , released his eighth book this month, “Small Business Adventure: Finding Your Niche and Growing a Successful Business.” The book is published by the American Library Association and is carried by Amazon and Barnes and Noble. “For the first half of my career, I was a business owner and for the second half of my career I’ve been a college professor. So, this book is the summation of a lot of things. I am trying to introduce people to small business. There is a lot of people who think about it, dream about it, but don’t do anything about it,” said Halloran. “I want people to be encouraged about the possibility of opening up a business,” said Halloran. “If they are properly prepared and in the right environment, they can succeed. I started off as a Mom-and-Pop retailer, so I have a great sympathy for Mom-and-Pop businesses. I also have a great concern for what is happening to those businesses across the county,” said Halloran. According to Halloran, his latest book is a practical guide for new and existing business owners to better equip them with the skills they will need to grow and successfully maintain a business. The book features a personal analysis for the reader to show the things you need to know about yourself before you get into business,” explained Halloran. The book also addresses values, attitudes, common pitfalls, and the various needs and expectations associated with owning and operating a business. The book also includes many stories of personal experiences of business owners. “There are a lot of stories in this book because I believe you learn from others’ stories,” said Halloran. Halloran recommends aspiring business owners should invest in what they love most. “First thing is that you really have to love what you are doing. If you don’t like what you are doing, you are done for. This book attempts to put you in the environment in which you will reach your greatest potential,” said Halloran. “The biggest mistake people make is not taking the time to properly plan staring a business. Too many people open small businesses on impulse. But you should first learn it, study it, and get some experience before opening a business.” Halloran was a full-time professor until last year when he decided to semi-retire and only teach one day a week. He owns Ships in Bottles (, a part-time business he has run for the last 15 years. He was raised in Pennsylvania, attended college in Florida, where he met and married his wife Diane Halloran. The couple raised two sons in Florida before they moved to Georgia in 1987. It was then that Halloran began his career as a professor. The Hallorans moved to Madison in 2000. Diane Halloran is a counselor at the Morgan County Primary School. Their two sons, Tim Halloran and Andrew Halloran, inherited their father’s writing skills. Tim Halloran just came out with his first book, entitled “Romancing the Brand.” Andrew Halloran, who is an anthropologist at Lynn University in Florida, came out with his first book, too, entitled “Song of the Apes.” “I am very proud that all three of us are doing the same thing in different ways,” said Jim Halloran. Halloran has high hopes for the future of businesses and for the future of Madison. “We need to continue encouraging the business community to come to Madison, said Halloran. “I think we need to solicit business growth and seek out opportunities for small businesses to grow here. There are windows opening up for small businesses. We have to support them,” said Halloran. Halloran is conducting a seminar on the book at Wesleyan College in Macon that is open to the public on April 5, from 9 am to 12 pm. The cost is $45 per individual or $75 with a partner or spouse. The seminar will provide a personal analysis test to help highlight the best environment for attendees to succeed in. Halloran will point out the potential pitfalls that commonly occur during business start-ups. There will be allotted time for individual consultations as well. To find out more information about Jim Halloran, visit his website at:

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