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New cafe, gift shop to be a ‘Wild Card’ for local residents

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By Dianne Yost Staff Writer

Wild Card Café owned by Madisonian Jamie Williams and Clover House Market a gift shop owned by Madisonian Christy Friesen will soon be opening together in a combined 3,000 square foot space following the completion of renovations at 231 Hancock Street in downtown Madison across from the Morgan County Government Complex building and former Avado building. Together, Friesen and Williams are blurring the lines between restaurant and retail, creating a totally unique concept and experience. The space is expected to open during the first quarter of 2015. According to Williams, Wild Card Café will serve simple, healthy made-to-order sandwiches and Paninis, seasonal soups, salads, little plates, freshly made juices and desserts. The café also plans to serve quality beers and great wines. “We named it Wild Card Café because: “It’ll be a ‘wild card. You’ll never know what delicious food you’re going to get.” Her goal is to offer a healthy, nutrition-dense menu. “Everything you put in your body will be good for you and will also satisfy your cravings for great food. She says ingredients will be sourced from local and regional producers. Patrons also will be able to purchase Jamie’s famous soups like Seven Bean, Smoky Mountain Tomato or Corn Chowder by the quart. The restaurant also will serve up deserts like Jamie’s Chocolate Pot, described by Williams as a “little cup of deliciousness.” Wild Card Café will seat about 40 people both indoors and out. The combined retail and restaurant space will also feature a Wi-Fi area outfitted with comfortable couches and chairs. A refreshing feature to the space is its large sliding glass door that will allow for the beauty and fresh air of the outdoors to come inside when weather allows. “We are creating an inviting space where you can be comfortable, hang out and enjoy it,” says Williams. Friesen who will operate Clover House Market will sell a variety of unique gift and gourmet food items. “I’m going to offer fabulous gifts for a reasonable cost that are unique to Madison,” she said. For example, Friesen, who also owns and operates the women’s clothing shop Teal Coutour in Madison, plans to sell soaps made out of beer by a husband and wife team in Canton. “They are divine,” she says. She also plans to sell items like coffee table books and items for the at-home chef like gourmet salts made in Atlanta. “We are catering to the new economic landscape with style.” Indeed, Friesen refers to her product lines as “simple indulgences.”

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