FarmView Market Grand Opening

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By Reann Huber

staff writer

Morgan County celebrated the grand opening of Farmview Market, including their new open air farmers market over the weekend, with several vendors and guest speakers who took part in the event.

This has been an ongoing process for Farmview and the excitement was felt throughout the community and especially through the workers at Farmview and Kelly Products, their parent company.  From here on out, the Farmers Market portion of the complex will be open every Saturday from 8 a.m. until 1 p.m.

President and CEO of Kelly Products, Keith Kelly, showed his gratitude to all that has been done so far with this project and the acceptance of this community connection between the farm and this market.

“We’re very excited to get to this point in the process,” said Kelly. “It’s kind of a labor of love at this point and we are well received by the community. We are excited to be a conduit from our local farm to [the Farmview Market].”

The General Manager of Farmview Market, Richard Rotroff, was also proud about the outcome of this project. The products are some of “the best Georgia has to offer,” as Rotroff put it, and he only hopes that they will continue to get better and grow to ensure that each visit is better than the last.

All other guest speakers stressed how great this project is, especially with bringing together the community. There is an immense amount of support for everyone involved and it is allowing smaller landowners to be provided with even more opportunities to showcase their products and work.

Georgia Agriculture Commissioner, Gary Black, showed his excitement about this project and how much he has enjoyed working with Kelly and others to make this project as successful as possible.

“This is a day that we’ve been looking forward to for a long time,” Black said to the crowd. “With [Kelly’s] dream team and our dream team, we’re grateful just to be here and be friends and partners, and know that there are a lot of good things to come.”

While this was a big step in their project, this is just one phase of the overall plan. Bob Hughes, President of the Madison-Morgan Chamber, discussed the master plan to incorporate a series of buildings around the market that will showcase artisans and bring even more to the community.

Through this project and what will be created in the process, Farmview Market and Kelly Products will continue to promote the greatness of Georgia agriculture and as Richard Monson, President & CEO of Southwest Georgia Farm Credit, put it, “you’ve seen the tip of the iceberg of what [Kelly and his team] have done today.”

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