Countryside of Madison buys Louie Herron

Staff Written News

By Patrick Yost


Louie Herron Chrysler Dodge Jeep Ram in Madison has a new owner.

On Tuesday, March 5 Countryside of Madison Chrysler, Dodge Jeep, Ram took ownership of the dealership after completing a deal with Herron.

According to Brandon Rosier, general manager, the deal adds a second dealership to the Countryside brand. Currently, Countryside has a similar dealership in Jackson, Ga.

“We were looking to find another store,” Rosier said. “We’re super-excited about it.”

With the sale completed, Countryside hung its new banner at the dealership and Rosier said the company is seeking to add to its approximately 20 current employees, all retained from the Louie Herron dealership after the sale. “Everybody that worked for Louie Herron is on with us now,” he said. “We are looking to hire more.”

Rosier also said that the dealership is also going to make significant increases in inventory soon. He said currently the dealership has approximately $2 million of inventory on the site on Eatonton Highway. Rosier said the dealership was going to increase inventory to $10 million. Last Thursday more than $1 million on cars and trucks were added to the sales lot.

He also said the dealership would continue to work with customers across the credit spectrum. “We can arrange a purchase for any type of credit situation.”

He also said that Countryside would bring it’s low-pressure sales approach that has worked in Jackson to Madison. “It’s a real laid back dealership. We don’t do high-pressure sales,” he said.

“More than two-thirds of our business in Jackson is through repeat or referral business,” he said.

The noted Louie Herron sales department also remains intact. “The service department is great. Louie had great people working for him,” he said.

He also praised Madison officials and city staff for making the transition seamless. “The people we have met and worked with have been amazing, super-nice people,” he said. 

Countryside of Madison is owned by Jones Petroleum Company which owns a host of businesses including petroleum interests, grocery stores, and insurance concerns.

Leave a Reply