By Dianne Yost
Jennifer Rosa, whose wealth of experience in marketing, communications and the travel industry, was named director of the Madison-Morgan Convention & Visitors Bureau. She began her new position Tuesday.
Rosa is excited to have the opportunity to lead the Madison-Morgan County Convention and Visitors Bureau.
“This is such a breathtaking community with so much natural beauty and historic value to share. I’m delighted to be able to help develop new avenues for tourism and share the area’s story and attractions with new visitors. My background in integrated communications, marketing and public relations along with my passion for the travel industry are perfectly matched to market this exceptional destination in innovative new ways,” she said.
Madison-Morgan Convention & Visitors Bureau Board of Directors Chairman Zeb Grant says the board’s search committee was extremely impressed with her extensive experience and knowledge of the hospitality and tourism industries as well as her proven results-oriented communications capabilities. “We are delighted to welcome Jennifer to our team and to our community. Her outgoing personality, talent and history of collaborating with a variety of stakeholders, including those within the hospitality industry, will help us build upon our previous successes generating exposure and tourism traffic for Madison and Morgan County,” said Grant.
Rosa has more than a decade of experience working with some of the world’s most established marketing firms and with tourism related organizations. Most recently Rosa was a Senior Account Executive in Atlanta at Burson Cohn & Wolfe, one of the world’s largest global communications agencies, where she served Pricewaterhouse Coopers, Barclays, Georgia DOT and Georgia Commute Options. She also worked with Hemsworth Communications in Atlanta, a firm that specializes in the tourism and hospitality industries and ranks among O’Dwyer’s PR Top 20 Travel & Tourism Agencies. Prior to Hemsworth, she worked with ABM Franchising Group and worked as a freelance writer.
Rosa earned a Bachelor of Science in Communications degree (a journalism major with a minor in Spanish) at the University of Tennessee in 2006.